The Babarolo story

In 2002 we decided to leave our "normal" life and follow our dream.

We restored an old farmhouse in Piedmont and opened a B&B in the middle of the vineyards. It was a labor of love. We breathed life back into a 400 year old house and filled it with love and style.

For more than a decade we have welcomed guests from more than 21 countries to Piedmont. We introduced them to the beautiful region, the culture, the wines and the food. We took our guests through the picturesque landscape and took them to wine tastings. So you had the opportunity to be introduced to the wonderful world of Piedmontese wines by winemakers who have dedicated themselves body and soul to wine culture and local tradition. Winegrowers who run small businesses that have often been in the family for generations, and whose goal is to press wines that come from local grapes and are characterized by the interaction of the terroir, the climate and the work of the winemaker.

Our love for wine, the region and people has grown steadily over the years. From this the idea and the concept for Babarolo developed. To give the winemakers a platform for their wonderful wines and to draw more attention to the Piedmont region is our goal and it gives us great pleasure.



Michael has worked for global companies in both North America and Europe for more than three decades. His task of successfully introducing and establishing concepts in new countries has always been very fulfilling and challenging for him. But his first love has always been wine. Growing up in Rheinhessen, it was almost logical that Michael earned his first spurs in the wine industry. After many years he has now returned to his roots via Piedmont.

Michael selected and bought every single product at Babarolo. He maintains personal relationships with all of our producers. In addition to purchasing, he is responsible for the Babarolo concept, marketing and logistics. He works tirelessly to deepen his knowledge of Piedmont wine. In his free time, Michael rearranges the bottles in his wine cellar and walks with his Belgian shepherd Rocky.


Diana first came across the pond to Germany with Michael after her career as a marketing / design executive in the USA. During her time in Europe she learned two foreign languages, completed her pottery training, designed and ran the B&B in Italy, realized exhibitions, wrote a novel and gave courses in art, pottery and cooking.


Diana is responsible for the website, design, marketing, blogs, videos, photography and the English version of the online shop at Babarolo. In her free time you can find Diana smeared with clay in your pottery studio or testing new recipes.