The Babarolo Mission

THE LANGHE, THE MONFERRATO AND THE ROERO REGION OF PIEMONTS ARE UNESCO WORLD HERITAGE SITES. SOME OF THE MOST IMPORTANT WINES IN THE WORLD ARE PRODUCED THERE.

Piedmont, located in northwestern Italy, amazes with its natural beauty. From the majestic Alps and Lake Maggiore in the north, to the never-ending rice fields in the center, to the breathtaking and imposing vineyards of the Langhe and Monferrato region, Piedmont's diverse landscapes are very impressive. Even today, Piedmont is one of the best-kept Insider tip in Italy.

GLOBALIZATION AFFECTS EVERY ASPECT IN OUR LIFE, UP TO THE WINE WE DRINK.

The consequence of this is a globalization of taste. Smaller vintners compete with the large, industrial producers and usually lose out. Babarolo has set itself the goal of counteracting this trend and giving independent, small vintners an international platform to sell their wines. Babarolo stands behind wine producers who see wine as a natural product and make this philosophy the foundation of their daily work. They only want to produce wines that have a taste that reflects the origin of their region and that comes from the interaction between man and nature.

Supporting these small, independent producers and at the same time offering the UNESCO World Heritage Site of the Piedmont region a forum for the international market is a great pleasure and motivation for the Babarolo team.