In Castiglione Falletto, in the heart of the Barolo area, the path of the Monchiero family towards wine began in the 1950s. The brothers Remo and Maggiorino Monchiero, then still living in the municipality of La Morra, cultivated the first vineyards in Castiglione Falletto. At first, as was quite common at the time, they only sold their grapes to the cooperative.
It wasn't until the early 1970s that they decided to make, bottle and sell their own wine. This step entailed a great risk at the time, because most winegrowers could not live from viticulture alone and also practiced agriculture or arable farming and animal husbandry. However, their courage paid off as the brothers found an importer who would sell their entire Barolo collection in the United States.
Another turning point in the wine business was the entry of Vittorio Monchiero, Maggiorino's son, into the company. He graduated from Alba's viticulture school in the 80's and was gradually integrated into the business that his father and uncle had set up.
After marrying his wife Daniela, he took over in the 90's the wine cellar and marketing, traveled and attended trade fairs all over the world. Tradition and innovation left their mark, production grew, not least thanks to the acquisition of exquisite properties with a focus on Castiglione Falletto and La Morra. The family in La Morra owns the entire Cri Cru Roere Santa Maria.
Meanwhile, the next generation of Monchiero is ready. In 2017, Vittorio's eldest son, Luca, joined the family winery, while Stefano, his second-born, is studying at the University of Agricultural Sciences to continue the family tradition, which means: producing sustainable Baroli in the spirit of culture and tradition in the interaction between man and nature .