In Castiglione Falletto, in the heart of the Barolo area, the Monchiero family began their journey towards wine in the 1950s. The brothers Remo and Maggiorino Monchiero, who at that time still lived in the municipality of La Morra, cultivated the first vineyards in Castiglione Falletto. At first, as was quite common at this time, they only sold their grapes to the cooperative.
It was not until the early 1970s that they decided to make their own wine, to bottle it and offer it for sale. At the time, this step entailed a great risk, because most winegrowers could not make a living from viticulture alone and also pursued agriculture, arable farming and cattle breeding. However, their courage paid off, because the brothers found an importer who sold their entire Barolo collection in the USA.
Another turning point in the wine business was the entry of Vittorio Monchiero, the son of Maggiorino, into the company. He graduated from the viticulture school in Alba in the 80s and was gradually integrated into the business that his father and uncle had built up.
After he had married his wife Daniela, he took over in the 90s the wine cellar and marketing, traveled and attended trade shows around the world. Tradition and innovation left their mark, production grew, not least thanks to the acquisition of exquisite properties with a focus on Castiglione Falletto and La Morra. The family in La Morra owns the entire Cri Cru Roere Santa Maria.
Meanwhile, the next generation of Monchiero is ready. In 2017, Vittorio's eldest son Luca joined the family winery, while Stefano, his second-born, attended the University of Agricultural Sciences in order to continue the family tradition, which is called: Producing sustainable Baroli in the sense of culture and tradition in the interplay between man and nature .